Can a sidewalk chalkboard really make a measurable difference to lunchtime covers?

Yes — multiple HoReCa operators report that a well-positioned, freshly written pavement board is one of the highest-ROI signage investments available, precisely because it intercepts foot traffic at the decision moment rather than after they have already passed.

How do I maintain a wooden sidewalk board in wet UK weather?

The Securit® Woody range is designed with outdoor conditions in mind. Use a waterproof chalk ink marker for rainy days, and a damp cloth or magic sponge to wipe the surface clean when you want to update your message — the wood frame itself is treated to handle regular outdoor exposure.

The Journal · SIDEWALK SIGNS

Croissant Sandwich Trend: Win the Pavement Rush

By Sophie Bennett · Securit® HoReCa Advisor · 2026-06-30

The Crodwich Is Here — Is Your Frontage Ready?

It sounds like a food-media invention, but the numbers back it up. According to From breakfast icon to 'crodwich' hero: How croissants are redefining the sandwich, the humble croissant is muscling into all-day sandwich territory, reshaping daytime menus across the UK's cafés, bakeries and casual-dining spots. Operators are responding with dedicated croissant-sandwich offerings at lunch — and the early movers are already seeing queues.

That is encouraging news. But here is the uncomfortable truth: a brilliant new menu item only earns its keep if people outside your door actually know about it.

The Gap Between Your Kitchen and the Pavement

Most independent venues spend real creative energy developing their menus, then rely on a static A4 sheet taped inside the window to communicate it. A laminated sheet does not stop a commuter mid-stride. It does not survive a rainy Tuesday in Manchester, and it certainly does not convey the kind of craft and freshness that the crodwich trend promises.

Your pavement is your cheapest media channel — and it is almost always underused.

Why a Chalk Sidewalk Board Changes the Equation

A handwritten board placed at 90° to your entrance intercepts foot traffic that would never look at your window. It gives you a live, daily voice: today's special, today's price point, today's personality. In food-trend moments like this one — when 'croissant sandwich' is genuinely sparking curiosity — that spontaneous, artisanal feel is exactly the register that converts browsers into buyers.

The Securit® Woody Sidewalk Sign is built for exactly this kind of daily hustle. Its warm wooden frame reads as independent and considered rather than corporate, the writing surface wipes clean in seconds, and at 120 cm tall it sits at natural eye-level for a standing adult on the pavement. Sturdy enough for a breezy terrace, refined enough for a boutique hotel entrance.

Make the Trend Work for Your Venue

The crodwich moment will not last forever — food trends rarely do. But the habit of communicating dynamically with the street is one that pays dividends well beyond any single menu innovation. Invest once in the right outdoor board, and every seasonal push, every lunchtime special, every 'today only' offer becomes effortless to broadcast.

If your kitchen is already experimenting with croissant sandwiches, give them the outdoor voice they deserve. Your pavement is waiting.

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Frequently asked questions

Can a sidewalk chalkboard really make a measurable difference to lunchtime covers?: Yes — multiple HoReCa operators report that a well-positioned, freshly written pavement board is one of the highest-ROI signage investments available, precisely because it intercepts foot traffic at the decision moment rather than after they have already passed.
How do I maintain a wooden sidewalk board in wet UK weather?: The Securit® Woody range is designed with outdoor conditions in mind. Use a waterproof chalk ink marker for rainy days, and a damp cloth or magic sponge to wipe the surface clean when you want to update your message — the wood frame itself is treated to handle regular outdoor exposure.